From Side Hustle to Six Figures


In this guide, I’ll show you how I took my blog from a hobby to a six-figure income.

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I started blogging in 2010 as an experiment. I decided to go vegan for six months and I blogged about my journey. In those six months, I learned how to cook and I found out that I enjoyed cooking… but I really enjoyed blogging about it!
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Early on, I wasn’t trying to make money and I was thrilled any time a company wanted to send me samples. If there was a brand I was curious about, I’d email them my media kit and request a few samples. Brands know that even small influencers can help them build their brand, so most are willing to send samples or coupons! It was also a great way to get to know companies that I could work with on paid campaigns later on.


Eventually, I realized that I had enough traffic that I could start monetizing my blog. The biggest change was deciding I was going to treat my blog like a business. That meant investing a little bit of money for things like classes, photo props, professional headshots, etc.

Once I started treating it like a business, I was a lot more focused. I spent hours researching things like food photography and SEO. Rather than just wasting time scrolling through Instagram and pretending I was “networking” I’d look at the areas that really bring in traffic and focus on those.

I started making about $2,000 a month doing this on the side. I still had a 9-5 job so it was just extra income. It is possible to make money by blogging without selling a product!
I started writing an ebook about my side hustle and by the time I finished it, I had to start over. Why? Because by that point, I was blogging full time and making over $10K a month.

This 42-page guide walks you through all the mistakes I made in my early days of blogging, how I shifted my focus so I could grow my traffic, and the specific ways that I make money from blogging. (Spoiler alert: it’s not from selling a product! I didn’t include any ebook sales in the calculations in my book.)


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